After one year on
the market, Haggar and Repreve can celebrate 14 million plastic bottles recycled
into the Life Khaki collection of casual pants. Each pair contains seven
recycled plastic bottles, and are sold nationwide. In celebration, ALL Life
Khaki products will be discounted to $25 this Friday and Saturday only,
on haggar.com and at Haggar Outlet Locations.
Haggar Clothing Co. announces its one year anniversary of its highly successful
LK Life Khaki™ brand. With its modernized design and eco-friendly fabrications,
LK Life Khaki pants are made with an innovative blend of cotton and REPREVE®
fibers. REPREVE is an essential fabric ingredient that contains recycled
materials, including plastic bottles. Each pant contains the equivalent of seven
recycled plastic bottles, making Haggar the first menswear brand to bring
sustainable options to the mainstream market. Within the first year
of production of the LK Life Khaki brand, it is estimated that more than 14
million plastic bottles have been recycled.
"With the LK Life
Khaki line, we set out with the intent of reaching a younger consumer by way of
new products that fit his lifestyle with the added benefit of being
eco-friendly,” said Michael Stitt, CEO of Haggar. “Not only did we get his
attention, but also a larger share of his closet, which is reflective of the
significant growth trend that we are experiencing within this
brand."
Designed to change
the way men buy khakis, the LK Life Khaki collection features an array of fits
including slim, relaxed and straight that were designed for multiple wearing
occasions. Men have shown that they appreciate how LK Life Khakis pants can
take them from work to a barbeque, a wedding, or even a job interview. The LK
Life Khaki line is available in more than 4,000 locations including leading
department stores in the U.S., Canada and Mexico, as well as
online.
“Our work with the
LK Life Khaki brand is an exciting opportunity to educate the consumer that
plastic bottles don’t belong in landfills; they can be recycled into products
like casual clothes, performance apparel, socks and even car interiors,” said
Roger Berrier, president and COO for Unifi, the makers of
REPREVE.
As eco-concerns
arise, companies like Haggar and Unifi are realizing their need to analyze and
reduce their environmental footprint. Haggar’s use of REPREVE recycled fibers in
the LK Life Khaki collection demonstrates a commitment to the
environment.
"We want to develop
and sell products that sustain our natural resources and the environment; not
because we have to, but because it is the right thing to do,” said Nancy
Dowling, VP of Merchandising and Design for Haggar. “Even in a recovering
economy, we are fortunate to be able to attract new customers with fresh product
ideas that in this case have a direct impact on the environment. Not many
brands can say that today."
Check
out the REPREVE video below to see how plastic bottles get turned into REPREVE
based LK Life Khaki pants http://youtu.be/eeZE7R0QKpc
About Haggar
Clothing Co.
Haggar Clothing Co.,
a wholly-owned subsidiary of Haggar Corp., is a leading marketer of men's casual
and dress apparel, with global headquarters in Dallas, TX. Haggar® markets in the United States, Canada, and Mexico.
Haggar also holds exclusive licenses in the United States to use the Kenneth
Cole
New York®, and Kenneth Cole Reaction® trademarks to manufacture, market, and sell men's
shorts and
pants in men's
classification pant departments. For more information or to view product
offerings by Haggar, visit the Haggar website at www.haggar.com.
Haggar®
e·clo™ products are made with REPREVE® recycled fiber by
UNIFI.
About
Unifi:
Unifi, Inc. (NYSE:
UFI) is a diversified producer and processor of multi-filament polyester and
nylon textured yarns and related raw materials. The Company adds value to the
supply chain and enhances consumer demand for its products through the
development and introduction of branded yarns that provide unique performance,
comfort and aesthetic advantages. Key Unifi brands include, but are not limited
to: AIO® - all-in-one performance yarns, SORBTEK®, A.M.Y.®, MYNX® UV, REPREVE®,
REFLEXX®, MICROVISTA® and SATURA®. Unifi's yarns and brands are readily found
in home furnishings, apparel, legwear, and sewing thread, as well as industrial,
automotive, military, and medical applications. For more information about
Unifi, visit www.unifi.com, or to learn more
about REPREVE®, visit www.repreve.com.
REPREVE and IT’S WHAT’S IN IT are
trademarks of Unifi, Inc.
