TACORI BY CHANCE VALENTINE'S DAY CAMPAIGN

TACORI, the renowned fine jewelry company, launches their "By Chance" Valentine's Day campaign today, exclusively on their website, www.tacori.com/bychance. To enter the contest, fans of the luxe jewelry brand are asked to share a photo, and the story of how they found love "by chance" in 10 words or less, with the opportunity to win up to $5,000 in TACORI jewelry of their choice.


The "By Chance" contest is inspired by the Par Chance short film, created by the brand and shot by renowned director Steven Antin (Burlesque). The film explores the ideas that one true love can happen, from one chance encounter. http://www.tacori.com/par-chance


To enter the "By Chance" contest, couples (or individuals) are asked to submit their photo, which will be featured in a Polaroid frame on the contest page, along with a unique 10-word tagline illustrating their love story.


Once uploaded onto the page, each couple can promote their entry via social media to achieve the most likes or "hearts" on their submitted photo. Based on the contestant with the most "hearts" when the contest closes, the winner will be awarded the $5,000 jewelry prize.

The "By Chance" contest will be hosted on the TACORI website www.tacori.com/bychance, and will be promoted through their social media channels including Facebook, Twitter, Pinterest and Instagram with the hashtag #ByChance.

About TACORI:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades. Spanning four decades, TACORI designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men's wedding bands, diamond earrings, diamond bracelets, diamond necklaces, and fashion jewelry. Handcrafted in California, the remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations. 

Melanie Lynskey in TACORI and Kara Ackerman January 2013

Actress Melanie Lynskey glittered in TACORI and Kara Ackerman jewelry on the red carpet at the 19th Annual Screen Actors Guild Awards yesterday. The Two and a Half Men star accessorized her green dress with a matching TACORI City Lights Green Onyx .35ct Diamond Ring (#SR15927, $1,880), a City Lights Green Onyx Bracelet (#SB16227, $1,000; www.tacori.com) and three Kara Ackerman Mini-Micro Pave Oval Hinge Bracelets ($175 each; www.karaackerman.com).

TACORI Introduces First Short Film, Par Chance

TACORI presents its first-ever lifestyle film, Par Chance (meaning "by chance"), which integrates their fashion and bridal collections through a high-end cinematic format. Directed by the acclaimed Steve Antin of Burlesque, and photographed by the highly renowned fashion photographer, Thomas Nutzl, the three-minute Par Chance film pays homage to TACORI's iconic print campaign and depicts a "by chance" meeting of two young lovers who must reconnect with each other through a series of sexy clues and rendezvous. Scenes that feature both TACORI's fashion and bridal collections also give a nod to Tacori's print campaign of iconic imagery (shot by Raymond Meier), and specifically highlight TACORI's new "City Lights" Collection (seen in the "Hotel de la Reine" scene). To fully launch the Par Chance film, TACORI has simultaneously re-designed their website to act as a functional vehicle for the film creating an interactive experience for viewers. TACORI has strategically chosen to NOT provide e-commerce on www.tacori.com in order to support and encourage business with wholesalers. "We believe that Tacori engagement rings should never be sold via ecommerce on our site. The experience of choosing a custom, handcrafted Tacori design is one that we strongly believe should be done through our authorized Tacori partners - the personal touch that consumers get in-store cannot be undervalued," says Paul Tacorian, President of Sales & Marketing. "Our wholesale business is the partnership model that we have with over 450 number of stores throughout the North America and therefore we have strategically chosen to not compete with the business model that has provided tremendous success for over forty years and has made us an industry leader in the jewelry category." The new www.tacori.com revolutionizes the way shoppers search for engagement rings and fashion jewelry; consumers can shop the Par Chance film by scene, plus shop and sort more than 1,000 additional items from TACORI's bridal and fashion collections with navigation tools enabling them to search by price, color, stone selection, collection, and more. The site is also a mobile device compatible and will work on all tablets, iPhones and smartphones, and each individual product will be fully intact with social media capabilities, advancing the blogger experience with entirely new possibilities. The new site will be embedded with Nutzl's professional lifestyle still shots taken during the filming of the Par Chance film, and will also include brand new product photography. To support the launch of Par Chance, TACORI's site has evolved into an innovative platform where consumers can shop a "video look book" through TACORI's avant-garde film while still access a variety of pieces through a customized user-friendly user experience. Par Chance launched on TACORI's new site on December 12th and will be used for TV commercials and other advertising needs in the future. The notable Michael C. Fina store in NYC will be the first to advertise Par Chance and will debut a short version of the film on TAXITV in all NY cabs with a 30 second teaser this December.

Holland Roden in TACORI December 2012

Teen Wolf star Holland Roden wore TACORI to the Children's Defense Fund of California 22nd Annual Beat The Odds Awards at Beverly Hills Hotel last night. Holland added the perfect touch to her pale yellow cocktail mini with TACORI White Gold .66ct diamond studs which feature intricate diamond-accented details and crescents (FE526, $4,120).

Ashley Madekwe sparkled in TACORI earrings

Actress Ashley Madekwe sparkled in TACORI earrings at the Melbourne Cup at the Flemington Racecourse today in Melbourne, Australia. The Revenge star accessorized her cute cocktail dress with TACORI White Gold .66ct Diamond Stud Earrings (FE526, $4,120). The same earrings were recently worn by designer Whitney Port at the Elle Women in Hollywood event.

Whitney Port wore the same earrings last month!

View more celebrities wearing Tacori jewelry on the Fashion Blogger website. 

Stars Celebrate with Tacori Last Night in LA

Celebrities gathered to celebrate an evening of Old Hollywood at Club TACORI's "TACORI Productions" last night at L.A.'s iconic film studio, The Lot. Mad Men's Christina Hendricks, Breaking Bad's Betsy Brandt, Friday Night Light's Aimee Teegarden, Premium Rush's Dania Ramirez¸ The City's Whitney Port, Twilight's Christian Serratos, Eastwood and Company's Francesca Eastwood, host of NBC's Stars Earn Stripes' Samantha Harris, The Office's Melora Hardin and The Hills' Stephanie Pratt all glimmered in TACORI jewels as TACORI unveiled its "City Lights" Fall 2012 Collection. The debut included an exclusive teaser trailer of TACORI's new short film, "Par Chance," written & directed by acclaimed director, Steve Antin of Burlesque.

Below are photos of only a few of the stars in attendance: