Monday, April 29, 2013

Kate Bosworth in Ocnarf Sairutsa at the Big Sur Premiere

Kate Bosworth is stunning in Ocnarf Sairutsa at the "Big Sur" Premiere at the 56th Annual San Francisco International Film Festival on April 28th, 2013 in San Francisco, CA. Kate wore the Ocnarf Sairutsa Tre Trio Diamond Band Ring in 18K White Gold and Diamonds to the party.

Ocnarf Sairutsa is the Los Angeles based line found in 2011 by Priscilla Franco-Asturias and Andrea Franco -Asturias. Each piece is hand-made with natural elements and offers a unique vintage rock edge. Ocnarf Sairutsa has already attracted the attention of celebrities such as Anne Hathaway, Halle Berry, and Kelly Clarkson and is available for purchase at

Ocnarf Sairutsa Tre Trio Diamond Band Ring in 18K White Gold and Diamonds.

Sunday, April 28, 2013

Cheryl Burke in Signorelli and kao pao shu

Cheryl Burke was spotted wearing Signorelli and kao pao shu in Hollywood last week. The Dancing With The Stars pro looked rocker-chic in a Signorelli "Dont Look Back" tank ($36) and a kao pao shu "Bold Cropped Blazer" ($345).

Nina Dobrev Wears Kitsch in Miami

Nina Dobrev was spotted with a Kitsch hair tie while vacationing in Miami on Friday afternoon! The Vampire Diaries' star soaked in the hot Miami sun with pal, Julianne Hough while wearing a bright blue Kitsch hair tie from the Purple Rain Set ($9.99).
Priding itself in its premium hair ties and headbands, Kitsch's products are specially designed to be kind on your hair yet charming on your wrist.

By the way AnnaSophia Robb was recently spotted wearing Kitsch Hair Ties as well.  You can view images at the Fashion Blog.

Monday, April 22, 2013

Raine Magazine Invites Up-and-Coming Designers to Pitch a Bold Look for Grace Valerie

Raine Magazine, the go-to publication for rising entrepreneurs, today announced their plans to host the Glam Up Grace Valerie fashion design contest with their Spring 2013 Hollywood and Glamour Issue featured singer, Grace Valerie. Together they are calling all designers to create a hot new look for this sizzling pop star.

Mentored by none other than American Idol’s Randy Jackson, Grace Valerie has been taking the dance music charts by storm with her hit singles “Don’t Wanna Be Waiting” and “When the Lights Go Down”. Her fun, sexy style is colorful and innovative, making her the perfect muse for aspiring designers. Grace Valerie is excited to help another talented artist rise to fame.

Raine Magazine is hoping to help nurture and grow the talent of up-and-coming fashion designers through this contest. Founder and editor Nova Lorraine believes entrepreneurs are the new celebrities: “Raine celebrates rising talent and this contest will serve as a channel to get aspiring designers noticed. We want to help discover the next big name in fashion.”
The Glam Up Grace Valerie contest kicks off on Monday, April 22nd with a joint announcement by Raine Magazine and Grace Valerie. Entries will be accepted until Monday, May 13th and the contest is open to Raine Magazine’s Facebook fans. Designers will be asked to submit sketches of their design visions along with details about their fashion experience. Grace Valerie, with the help of Raine Magazine, will choose five finalists whose designs will be showcased on Raine Magazine’s Facebook page for fan voting from May 20th to May 25th.

Facebook fans can vote for their favorite design beginning Monday, May 20th on Raine Magazine’s Facebook page. Their input will help choose the grand prize winner who will have the honor of dressing Grace Valerie. The winning designer will have their garment worn by Grace Valerie at an upcoming performance or event and the designer will also receive an exclusive feature on Raine Magazine’s blog, which receives over 2 million visitors monthly.

Interested designers may visit beginning Monday, April 22nd at 12pm EST for the full rules and regulations and to submit their entries.

About Raine Magazine

Described as the Haute Couture resource for entrepreneurs, Raine strives to find the must know uncovered gems in fashion, entertainment, culture and technology. Filled with intriguing stories and hypnotic photography, Raine proves to be a lifestyle must have for those who are creative and love all that is new and luxurious – while delivering the rising stars around the world to its readers each quarter. Raine Magazine is available at Barnes and Noble and digital newsstands as well as online at

Kenneth Cole

Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole that designs, markets and sells a broad range of men’s and women’s fashion footwear, apparel, handbags and accessories through 5,700+ department and specialty store locations, as well as through its e-commerce website and company-owned retail and outlet stores.

Learn more about Kenneth Cole at their website.

Learn about Kenneth Cole Productions on Apparel Search.

Vampire Diaries Kat Graham Sparkles in Vahan Jewelry and Katherine Kwei

"The Vampire Diaries" star, Kat Graham sparkled on the red carpet at the highly-anticipated GLAAD awards draped in diamond encrusted bangles by Vahan Jewelry. Kat sported a structured leather dress while layering her Vahan arm candy and carrying a snakeskin clutch by contemporary handbag designer, Katherine Kwei. The perfectly accessorized TV star later presented an award on-stage in her show-stopping ensemble.

WHO: Actress, Kat Graham

WHAT: The stunning actress dons:

Vahan Jewelry: Diamond, gold, and sterling silver love knot bangle, Price available upon request

Vahan Jewelry: Diamond, gold, and sterling silver arrow-shaped bangle, Price available upon request (

Vahan Jewelry: Diamond, gold, and sterling silver bangle with onyx stones, Price available upon request (

Katherine Kwei: Donna snakeskin and lambskin clutch, $665

WHERE: The GLAAD Awards at the JW Marriott located at L.A. Live in Downtown Los Angeles, CA

WHEN: April 20, 2013

Vahan Jewelry is an ultra luxurious diamond line that has been worn by fashion icons such as, Jennifer Lopez, Sofia Vergara, Rachel McAdams, Jessica Simpson, and Rihanna. With styles ranging from diamond-encrusted layering bangles and chunky awe-inspiring rings to decadent drop earrings, it's no mystery why this enviable collection has such an extensive celebrity clientele. Originally launched in the 1930s, Vahan Jewelry has become well-known for their over-the-top diamond pieces designed by three generations of the Der Calousdian family, with it's most recent designer Sacha Der Calousdian. By carefully blending art, beauty, and taste into timeless collections, Vahan Jewelry has masterfully created glamourous jewelry collections for women who deserve to be draped in diamonds like Hollywood'sfavorite film stars.

Katherine Kwei's unique style blends everything from luxury brands to vintage pieces to the latest street wear to create a polished yetchic and playful, figure-flattering silhouette. Her refined sensibility is reflected in her pieces appealing to a woman who is confident and secure in her own sense of style. Since her debut in Spring 2007, she has achieved just that and has kindled a following of well-heeledwomen and luxury boutiques, while catching the attention of a growing list of celebrities including Sienna Miller, Fergie (from the Black Eye Peas), Jennifer Lopez, Blake Lively, Eva Longoria, Eva Mendes, Cameron Diaz, Ashley Olsen, Maria Menounos, Taylor Momsen, Jessica Szohr and Olivia Palermo.

Thursday, April 18, 2013

Pale Cloud Autumn Winter 2013 Catwalk

Pale Cloud just released their video from their Autumn Winter 2013 Catwalk Show from New York Kids Fashion Week! Check out the adorable Pale Cloud girls strut down the runway in the new collection.

Wednesday, April 17, 2013

Jennifer Hudson in Emanuel Ungaro

Jennifer Hudson wore a mixed leopard print and polka dot dress from Fausto Puglisi’s debut Fall/Winter 2013 runway collection for Emanuel Ungaro to her premiere of Lifetime’s ‘Call Me Crazy’.

Tuesday, April 16, 2013

Fashionistas: SPRING into Fashion with PFAFF

For more than 150 years, PFAFF®, a leading global brand of premier sewing and embroidery machines, has empowered sewers with precision, customization and unlimited creativity. This month, the brand announced the introduction of its most amazing lineup yet, with a host of five new machines designed to help sewers reach new heights: the creative™ 3.0 sewing and embroidery machine, the performance™ 5.0 sewing machine, the quilt expression™ 4.2 sewing machine, the expression™ 3.2 sewing machine and the passport™ 2.0 sewing machine.
“We are extremely proud to have taken PFAFF®’s longstanding tradition of inspiring creativity in the most demanding sewers to the next level by offering our most impressive lineup of machines in the brand’s history,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the PFAFF®, SINGER® and HUSQVARNA VIKING® sewing machine brands. “PFAFF® has created a unique world where creativity meets technology, bringing products to the marketplace that give sewers the opportunity to express their passion and experience a new dimension of perfection.”
The PFAFF® brand launched the following five new machines at its 27th Annual International Dealer Convention, held in Orlando, FL on April 8-11, 2013.

v performance™ 5.0 sewing machine: This machine is perfect for quilters and fashion enthusiasts alike, featuring:
o PFAFF® creative™ Color Touch Screen: The clear, high resolution display shows stitches in actual size. The intuitive layout is easy to understand.
o PFAFF® Original IDT™ Integrated Dual Feed Technology System: Built right into the machine, the system delivers even fabric feed from both the top and bottom of the machine, ensuring optimal feeding for all kinds of fabric.
o Side motion sewing: Sew stitches with a width up to 50 mm.
o PFAFF® Stitch Creator™ feature: Offers sewers artistic control with all the tools they need to create entirely new 9mm stitches or edit any of the built-in stitches.
v creative™ 3.0 sewing and embroidery machine: Inspires imaginations with expansive capabilities for maximum precisions, such as:
o PFAFF® creative Color Touch Screen: The clear, high resolution display shows stitches in actual size and embroidery designs in true color. The intuitive layout is easy to understand.
o On-screen Customizing of Embroidery Designs: Easily combine multiple designs directly on screen.
o PFAFF® Stitch Creator feature: Offers sewers artistic control with all the tools they need to create entirely new 9mm stitches or edit any of the built-in stitches.
o Built-in Designs and Embroidery Fonts + Memory: Easily save combinations.
o PFAFF Original IDT Integrated Dual Feed Technology System: Provides absolutely even fabric feed from both the top and the bottom.

v expression™ line: Featuring the exclusive PFAFF® Original IDT Integrated Dual Feed Technology System and LED lights, these sewing machines are extraordinary for quilters. Other key features:
o quilt expression™ 4.2: Automatic presser foot lift and an automatic thread cutter to delight even the most demanding quilters.
o expression™ 3.2: Large sewing space, 9mm stitch width, decorative tapering and sensormatic buttonholes to help sewers realize their potential.

v passport™ 2.0 sewing machine: Compact, lightweight (7kg/15lbs), but still loaded with best in-class features, the passport2.0 machine is just the right size to bring to class or to any sewing journey. With these features, results are gorgeous sewing projects with amazingly precise details:
    • PFAFF® Original IDT Integrated Dual Feed Technology System: Provides absolutely even fabric feed from both the top and the bottom.
    • PFAFF® Original Presser Foot System: Many optional accessories are available to expand the sewing experience.
    • 70 Stitches: A wide variety of beautiful 7mm stitches, including utility stitches, buttonholes, decorative stitches, quilt stitches, needle art stitches and satin stitches.
    • Beautiful Appliqué Pin Stitch: Adjustable; easy to achieve your desired result.
All five PFAFF® machines will be sold exclusively at authorized PFAFF® dealers. The Manufacturers Suggested Retail Price for the machines are as follows: the creative™ 3.0 sewing and embroidery machine: $3999, the performance™ 5.0 sewing machine: $2999, the quilt expression™ 4.2 sewing machine: $2599, the expression™ 3.2 sewing machine: $1699 and the passport™ 2.0 sewing machine: $699. To find a PFAFF® dealer near you, please visit

Mad Men Vintage Fashion for Women

It’s no surprise that the latest season of AMC’s hit show Mad Men has sparked another round of vintage fashion envy, with the show’s female stars perfectly displaying the styles of the 60’s. But while Joan succeeds in looking perfectly tailored in each episode, our thrift shop finds featuring psychedelic patterns and frumpy shift dresses from the Mad Men-era could use a little help from the costume department...

Enter eShakti, the online shopping destination offering feminine styles and vintage-inspired fashions that can be customized for your body type - whether dressing the curvaceous figure of a Joan, the legs of a Megan, or a recent weight fluctuation like Betty.

Below, please find some Mad Men inspired styles from eShakti, all of which can be tailored to the buyer’s specific tastes by changing the neckline, sleeve or hem, or tweaking the measurements to ensure a flattering, TV-ready fit, all for under $8.

Copy Megan’s vacation look with this Tunic Style Floral Shift Dress. Add sleeves or shorten length for under $8!

Favouring the look of a sexy professional, Joan prefers figure flattering Empire waists and body hugging fabrics. Mimic her look with this Color Tipped Sheath Dress, customized for your perfect fit.

While seasons 5 and 6 have Betty hiding her new-found curves under lots of layers, the fit and flare, classic collared dress is a Betty wardrobe staple. Feeling insecure like Betty? Lengthen the skirt or add sleeves to cover problem areas for under $8!

About eShakti ():

eShakti is an online retailer of women’s fashion clothing offering a unique customer benefit: customization of size and even style delivering unparalleled fit at affordable prices. eShakti’s styles are distinctive – uniquely classic and evocative of the past with feminine details and dressmaker finishes for a modern customer. Styles come in a wide array of fabrics and colors in sizes 0 through 26. In Sanskrit, Shakti means power. eShakti empowers women to choose the fit, color, size and styles that suit them. Our custom capabilities allow shoppers to tailor any item to their specific tastes such as changing neckline, sleeve or hem, or tweaking the measurements to ensure a flattering fit. Visitors experience a user-friendly site where ordering custom clothes is almost as easy as ordering off-the-rack clothes. (Indeed eShakti offers both off-the-rack and custom clothing.) eShakti appears to have found something all women love – they share their purchases online with each other, write blogs and interact with eShakti taking `ownership’ for it. This relationship with the customer is one eShakti values above all since eShakti is not just customer-centric but customer-driven!

Olivia Wilde in Level 99 in New York

Olivia Wilde was photographed in Level 99 jeans last week  in New York. The actress looked stylish in her Liza Skinnies in Clementine Wash as she rocked out to her favorite tunes ( $125,

Monday, April 15, 2013

Carrie Preston Wears State Room Jewelry to the 2013 NewNowNext Awards

Carrie Preston Shines in State Room Jewelry at the 2013 NewNowNext Awards

Actress Carrie Preston looks beautiful in State Room Jewelry at the 2013 NewNowNextAwards on April 13th, 2013. Carrie Preston wore State Room Jewelry's White Onyx Earrings in Sterling Silver and White Diamonds to the awards.
State Room Jewelry is the line by Sarin Minassian whose collection offers both subtle, elegant pieces to bolder, statement ones. The collection is inspired from trends from around the world, and provides pieces that can transition from day to night. State Room Jewelry has already been spotted on celebrities like Jennifer Lawrence, Shakira, and Blake Lively and is available for purchase at

Vanessa Hudgens Rocks Coachella in Milk the Goat

Vanessa Hudgens was spotted wearing Milk the Goat at Coachella this weekend. The Spring Breakers star looked hippie chic in her White V-Rock Top and Newport Lace Shorts ($81 and $72).
Combining a "California Pin-up Hippie" aesthetic with a carefree and fresh point-of-view, fashion label and e-boutique, Milk the Goat is truly for the girl who is young a heart and envisions the world as her playground. The collection includes swimwear, flirty dresses, lacey rompers, and intricate jewelry pieces that are as versatile as they are distinct (

Learn more about Venessa Hudgens at IMDb.

Monday, April 8, 2013

Dave Haywood Rocks bed|stu Footwear at the ACM Awards

Lady Antebellum's Dave Haywood rocked bed|stu boots at the ACM Awards last night. The stylish guitarist performed "Downtown," alongside band mates, Hillary Scott and Charles Kelley, in his Post boots from bed|stu's Stand Up 2 Cancer line($235;

SU2C is a program of the Entertainment Industry Foundation (EIF). A 501(c) (3) charitable organization that funds groundbreaking cancer research. For every pair of shoes purchased from the bed|stu SU2C line, bed|stu will donate $5 towards initiatives created to accelerate innovative cancer research that will get therapies to patients quickly and save lives (

Band mate Charles Kelley is also a fan of bed|stu. Here he is below wearing bed|stu boots at the American Country Awards in December.

Shawna Thompson Wears ELAHN Jewels to the 48th Annual ACM Awards

Shawna Thompson Wears ELAHN Jewels to the 48th Annual ACM Awards

Singer Shawna Thompson is stunning in ELAHN Jewels at the 48th Annual Academy of Country Music Awards on April 7th, 2013 in Las Vegas, NV. Shawna wore the Full Finger Victorian Ring in Black Diamonds and the Double Emerald and Diamond Earrings from ELAHN Jewels to the awards.

ELAHN Jewelry is the collaborative line by Leora Talmor and her mother Elahn. Elahn's inspiration for the line came from her dreams of gems while growing up in Jerusalem. The line has a modern edge while adding gothic, victorian, and ancient eastern elements and making the pieces timeless and classic. The collection includes a mixture of rustic mined and sliced diamonds combined with classicly cut diamonds, sapphires, rubies, emeralds, rutilated quartz, and moonstones set in antiqued silver and gold. ELAHN Jewelry has already been seen on Jennifer Lawrence, Miranda Lambert, and Jessica Simpson, and is available for purchase at

ELAHN Jewels Full Finger Victorian Ring in 14K Yelow Gold and Black Diamonds. Price Upon Request.
ELAHN Jewels Double Emerald and Diamond Earrings in 18K Yellow Gold, Emerald and Diamonds.

Sunday, April 7, 2013

Catherine Middleton Wore Aquatalia by Marvin K Rhumba

The Duchess of Cambridge, Catherine Middleton, wore the Aquatalia by Marvin K Rhumba boot in black suede to match her Armani coat as she visited Barrow in Furness. She wore the same boot on April 4th visiting the Emirates Arena.

The Duchess is a devoted fan of Aquatalia and has worn the boots on many occasions -- a testament to the brand's style and wearability.

Photo Credit: Getty Images

Fashion & Philanthropy | Who's NEXT in Fashion? Runway Shows

Fashion Designers Expo Florida® (FDE Florida) excitingly announces they are now partnered with the World Fashion Organization seeking the best emerging talent all from all over the Sunshine State. The phenomenal schedule of events for this Emerging Industry Fashion Week takes place at the Sofitel Miami Luxury Hotel on Thursday April 18th to Saturday April 20th. The opening night will be a formal dinner celebration at 8pm with the "Who's who in Fashion and Philanthropy!" Friday evening's fashion show with complimentary wine and hors d'oeurves will be poolside featuring luxurious swimwear; ADORO by Top Model and Designer Maytee Martinez, ranked #8 on the web for Top Model of the World 2013, and Top Emerging Swimwear Designer Jennafer Ashley. Both days build anticipation for the "cause-focused and entertaining" FDE Florida Emerging Designer Runway Shows on Saturday April 20th making it the BIG Finale. Now partnered with the World Fashion Organization, FDE Florida has selected designers from all scopes of fashion to represent "Who's NEXT in Fashion!" This 3-day event will be filled with Fashion and Philanthropy.

April 18-20 at Sofitel Miami Luxury Hotel, FDE Florida and non-profit Let the Runway Meet the Cause, Inc. (LRMC), are calling all Politicians, Celebrities, Socialites, News Anchors, Athletes, Radio Personalities, Fashionistas, Press|Media, Bloggers, and Florida Residents to show that WE ALL DO CARE about our communities. Miami-Dade and Broward Counties are claimed to be #1 & 2 in the NATION for the spread of HIV/AIDS! WE HAVE TO DO SOMETHING! Be a part of supporting the emerging fashion talent in your community as well as saving lives.

Join FDE Florida and LRMC during their Emerging Industry Fashion Week as they fashionably educate our communities about the AIDS epidemic taking over. "We have to start the conversation, says Karine Melissa, co-founder and CEO of FDE Florida and LRMC. Life is a RUNWAY. Let's WALK RED. Let's TALK RED! Let the Runway Meet the Cause!" Sponsored by Balloon Rush, there will be an artistic balloon display in tribute to the cause and special performances by A.S.P.E.C.T. with his live band and Recording Artist Ashlee Keating. Blossoming from her Radio Disney days, Ashlee has opened for pop sensations Demi Lovato and Disney's Raven Symone and is currently endorsed by Gibson Guitar. Ashlee will perform during the Let the Runway Meet the Cause segment of the show featuring kids and teens in our community and "Kids in the Mix."

Once again the community has come together to support the emerging fashion industry tied to a worthy cause. Sponsors and Supporters include World Fashion Organization, Sofitel Miami Luxury Hotel, Miami-Dade County, Youth of America, CCWC Network Corp., Opulent Image Models, J-n-L Eventz, HLPR Group, Simpson Photography, Mandingo Condoms, and Balloon Rush.

There will be special guest appearances and fabulous hosts. See the schedule below for details about each night of events. Visit for tickets and to get involved!
Schedule of Events to ALL take place at Sofitel Miami Luxury Hotel:

Thursday April 18 - 8pm

-Opening Night Dinner Celebration presented by Let the Runway Meet the Cause, Inc.

-VIP guests will gather in the Paris Ballroom for a formal dinner filled with Fashion & Philanthropy Featuring Guest -Speaker Dr. Doblecki-Lewis & International Spoken Word Poet and Activist Emonde "Mi Corazon" Prosper.

-By Invitation Only. To request an invitation, email Karine Melissa

Friday April 19 - 8pm

-An intimate and exclusive Poolside Fashion Show sponsored by HLPR Group featuring "ADORO" by Top Model "Maytee Martinez" & Jennafer Ashley Swimwear.

-Complimentary Wine and Hors d' oeurves. Spoken Word Poet and Activist Emonde "Mi Corazon" Prosper Hosted by two of the most sought after models in the industry! The beautiful Model/Actress Trishauna Clarke and gorgeous male Model Lloyd Dickenson.

-Limited tickets available online.

Saturday April 20 - 5pm

Runway Shows featuring Top Emerging Designers from around the world AND Let the Runway Meet the Cause runway finale in support of AIDS Awareness

5pm - Poolside Fashion Lounge presented by CCWC Network Corp.

-Red Carpet & VIP Complimentary Wine and Hors d' oeurves
-Special Guests include: Dr. Deborah Holmes, Miami Dolphins Player Jimmy Wilson, Owner of South Street Miami Restaurant Amaris Jones, Aspect and the Band, Ashlee Keating, 99Jamz Radio Personality Miss Kimmy, and Spoken Word Poet and Activist Emonde "Mi Corazon" Prosper
-Vendors include: IMJ Travel Services, Dreams by Me Clothing, Pepe Marinade, and more.

6pm - Top Emerging Designers at the FDE Florida TENT Tickets begin at $25 online.
-Runway Designers include: Kel Fashion and Designs, SUSY WHO, Wild Child Collection, Kri8ed, Yasser Faraco, Abnormal Ariginals, and more.

-Let the Runway Meet the Cause designers include: Bella Fashions, J'Rod Designs, and a presentation by Kids in the MIX!



About Fashion Designers Expo Florida

Fashion Designers Expo Florida is an exciting Internationally Cultured Emerging Industry Fashion Week designed to show the world new fashion superstars, showcasing the best emerging talent from all over the world. FDE offers the excitement and exposure that emerging fashion talents need to bring their dreams to reality. FDE is committed to showcasing REAL fashion by keeping its runway freshly filled with Models and Designers representing ALL cultures from around the world. Now that's REAL fashion! "It's more than just another Fashion Event; it's giving the emerging industry a secure platform to bring their dreams to reality while using the power and glamour of the runway in support of nonprofit organizations to impact our world." -Karine Melissa, CEO and Co-Founder

About Let the Runway Meet the Cause, Inc.

Let the Runway Meet the Cause Inc. (LRMC) is a non-profit organization created to bridge the irresistible glamour and power of the Fashion Industry and the HEART of top non-profit organizations to impact the world and bring dreams to reality. Each season FDE selects an organization to team up with to "friend-raise" and/or bring awareness to the community about a pressing cause. LRMC has collaborated with the following charities throughout the year.

Thursday, April 4, 2013

Stray Heart Fashion Brand

stray heart

Junk Food Clothing has just announced the Fall 2013 launch of its highly anticipated women's contemporary line, Stray Heart- a collection of pieces for the effortless female style inspired by the modern gamine. Stray Heart is a directional everyday basics line of bright and modern go-to-pieces that is made with love in the USA. Inspired by a sense of adventure, Stray Heart's mission is to infuse each piece with the effortless, efficient, and romantic spirit that defines the brand and embrace the firm belief that just because you stray, doesn't mean you're lost. Sensibilities borrowed from both runways and the road, every silhouette is named after a street including, Ricki St, Isabel St, and Luna St. to name a few, the line is made for girls on the go. She is adventurous, curious, and effortlessly chic; as she travels she takes note of her favorite stops and shops along the way and embodies the stray heart at every fashionista's core being.

For the first season, the story revolves around clean-lined athletic influences contrasted with the toss-on edge of 90's grunge. "The classic old-school image of editors wearing running shoes during fashion week and tying a hoodie around the waist inspired us to turned this laid back, irreverent spirit into Stray Heart, while maintaining the polish that make such style choices feel fresh in the first place," says Andrei Najjar, Vice President of Marketing. The Stray Heart Fall '13 collection features custom developed fabrics in a range of vibrant colors. The collection is full of both bold hues such as pinks, corals, and turquoise as well as crisp and clean whites, grey, and black basics. The line ranges from the basic scoop neck t-shirt to the front pocket hoodie, the pullover sweaters to the shawl collar cardigan, each piece is given the Stray Heart twist with thoughtful details and new proportions to enhance your closet favorites. Stray Heart turned this laid back, irreverent spirit into their Fall line, while maintaining the polish that make such style choices feel fresh in the first place.

The Stray Heart collection of ultra chic everyday basics ranges in price from $46-$108 and will be available late this summer on

Many stars wear Junk Food Clothing.  Here at the Blog About Fashion, we assume many more will wear the new brand.

Tuesday, April 2, 2013

Alessandra Ambrosio in Level 99 in LA

Alessandra Ambrosio looked stylish for Spring in her Level 99 jeans in Los Angeles! The stylish supermodel looked chic in her Janice Ultra Skinnies in Krypton ($120,

alessandra floral 2 Alessandra floral 1

Monday, April 1, 2013


PALM SPRINGS, CA: As the sun sets in the desert of Palm Springs, CA, superstar Carly Rae Jepsen shines on-stage at the world famous "White Party" in a daring Misahara statement ring. The oversized, yellow quartz ring was the perfect pop of color for the singer's all white-ensemble during her headlining performance. Carly is known for her over-the-top fashion choices, and this ensemble is both bold, yet eclectic which captures the singer's youthful charm.

WHO: Singer/Songwriter, Carly Rae Jepsen
WHAT: The popular songstress dons:

Misahara: Chara ring in Yellow Moon Quartz, $6,500

WHERE: White Party Park in Palm Springs,CA

WHEN: March 31, 2013

Misahara jewelry is the culmination of Lepa Galeb-Roskopp's bi-cultural upbringing along with her extensive world travels. Misahara's unique pieces channel an upscale gypsy-bohemian flare and comprise impeccable hand-craftsmanship using only the finest quality gemstones and metals. Pieces range from adorned cuffs to large statement rings and provide a bit of luxury to the everyday woman. Not only is Misahara committed to offering fine jewelry, but they also donate a portion of their proceeds to the Thimbini school located in Kwa Zulu Natal, South Africa.

Acne Fashion

Acne   Founded in Stockholm in 1996 by four creatives, Acne's ambition was to create and develop a lifest...