FineLine
Technologies Inc.
introduces RFID “As You Like It,” an
innovative new process that enables fashion brands and retailers to quickly and
easily order attractive branded hangtags with integrated RFID capability.
With
RFID “As You Like
It,” apparel companies
can leverage RFID while enhancing their carefully cultivated brand image. They
can break free from unsightly secondary RFID stickers and tickets — while
realizing efficiencies and cost reductions in their supply chains.
Key
benefits of FineLine RFID “As You Like
It” include:
- 48-hour turnaround times for production orders, anywhere in the world;
- one-week turnaround on integrated tag samples;
- no annual quantity or inventory commitments; and
- lower costs compared with the combined expense of traditional branded
- hangtags and secondary RFID tickets or stickers.
FineLine’s
RFID “As You Like It” process meets
demand for an attractive, efficient and cost-effective alternative to today’s
typical RFID tagging products and processes. With RFID “As You Like It,” apparel brands and retailers gain the benefits of
RFID without compromising their brand image, cost competitiveness or supply
chain efficiency. FineLine integrated RFID hangtags have an RFID chip embedded
inside a stylish branded hangtag, which contains all of the usual pricing and
sizing information. The hangtags eliminate the need for separate RFID stickers
or tickets, which can cost from $70 to $100 per 1,000 units. Integrated RFID tags
also reduce the extra labor required to attach multiple tags or stickers. They
also minimize the risk for mismatches between the secondary RFID ticket or
sticker and the primary UPC tag.
“With
our new RFID ‘As You Like It’
process, we make it easy for fashion brands and retailers to integrate RFID
into labels their designers, merchandisers and customers will love, with
flexible sampling, ordering requirements and delivery terms they and their
entire supply chain can enjoy,” said George Hoffman, CEO, FineLine
Technologies.
FineLine
can produce integrated RFID hangtags to virtually any brand specifications,
including diverse hangtag sizes, color graphics and variable text. After a
customer’s brand art is set up in FineLine’s systems, FineLine can ship
flexible order quantities, including short runs, within 48 hours anywhere in
the world. This service level is critical for fashion businesses that otherwise
face long sampling cycle times, design limitations, high minimum order
quantities and typical delivery windows of three to four weeks.
Integrated
RFID hangtags can be leveraged in vendor source tagging programs, which reduce
cycle time and optimize lower labor costs associated with product ticketing. Or
they can be attached in distribution centers or retail stores.
Secondary RFID tickets and stickers (at left) can detract from brand image. Fashion brands and retailers can achieve an attractive branded look with integrated RFID hangtags (right) from FineLine Technologies’ RFID “As You Like It” process. (Photo courtesy of FineLine Technologies.)
About
FineLine Technologies
FineLine
Technologies provides variable data ticketing and mobile solutions for
retailers, suppliers, and manufacturers throughout the world, with products
ranging from barcoded tags to RFID, RF and NFC integrated ticketing and
labeling applications. With headquarters in Atlanta, Georgia, the company owns
and operates facilities in the U.S., Canada, Hong Kong and Shenzhen, China. For
more information please contact Kayte Tarantino at ktarantino@finelinetech.com.
Learn more about RFID for the clothing industry on the Apparel Search directory. You can also learn about hangtags, price tickets, etc.
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