Founded in Stockholm in 1996 by four creatives, Acne’s ambition was to create and develop a lifestyle brand through desirable products, as well as helping other people to build their brands. This ambition led to diverse assignments in advertising, graphic design, Internet games and TV production. Acne was one of the first brands to see the space in the market for denim and used this forward thinking to create 100 pairs of unisex jeans. They were featured in Swedish Elle magazine and soon, Sweden’s leading boutiques wanted to carry the characteristic jeans with bright-red stitching. These are the foundations of Acne.
Jonny Johansson ACNE’s creative director, branched out into other design genres. The first full collection was launched in 1998, and it set the tone for the brand – the subtle luxury and understated items originates from the ethos that the clothes should feel like someone’s wardrobe. Cool and personal. The result is that nothing dominates anything else, yet every piece is effortlessly stylish.
This company has also created the ACNE Paper, which was developed as a visual form of communicating the ACNE collective and what inspires it. The Independent Newspaper describes it as “pointing to the future of fashion publishing.”
With stores and projects across nine countries, Acne is today recognized internationally as a creative collective, unique for its corporate diversity in fashion, graphic design, film production and advertising, as well as product, business and concept development.
Today the full team reaches over 200, each as enthusiastic about the brand as the original four creatives.
Below is a brief history of some of the Acne accomplishments
1996 : Acne is established as creative collective
1997 : 100 pairs of raw denim jeans with red stitching is produced and distributed to family and friends
1998 : First Acne collection is launched
2000 : Awarded ‘Designer of the Year’ by Swedish Elle magazine
2003 : The first Acne Studio opens in Stockholm
2004 : Awarded the fashion award Guldknappen for best design by Swedish fashion magazine, Damernas Varld
2005 : Awarded ‘Denim Designer of the Year’ by Swedish Elle magazine. An additional three Acne Studios open in Stockholm, Copenhagen and Berlin. The bi-annual Acne Paper is launched
2006 : Acne Studio opens in Gothenburg
2007 : Acne Studios opens in Oslo and Hamburg
2008 : Acne Studios opens in New York, Paris, Vienna and Bergen
Awarded ‘Designer of the Year’ by Swedish Elle magazine.
2009 : Acne Studios opens in Amsterdam, Stavanger and Sydney. Awarded ‘Designer of the Year’ by Swedish Café magazine
Above is only part of the story. If you know more about this brands history, you are welcome to add to the comments below.
HAVE YOU PURCHASED ACNE FASHION PRODUCTS? WHAT IS YOUR THOUGHTS ON THIS BRAND? I am not too thrilled with the name because it reminds me of pimples. That is NOT my opinion on their fashion, just on the selection of the brand name. Probably their is another meaning in other languages.
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