Fashionistas: SPRING into Fashion with PFAFF

For more than 150 years, PFAFF^®, a leading global brand of premier sewing and embroidery machines, has empowered sewers with precision, customization and unlimited creativity. This month, the brand announced the introduction of its most amazing lineup yet, with a host of five new machines designed to help sewers reach new heights: the creative™ 3.0 sewing and embroidery machine, the performance™ 5.0 sewing machine, the quilt expression™ 4.2 sewing machine, the expression™ 3.2 sewing machine and the passport™ 2.0 sewing machine.

“We are extremely proud to have taken PFAFF^®’s longstanding tradition of inspiring creativity in the most demanding sewers to the next level by offering our most impressive lineup of machines in the brand’s history,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the PFAFF^®, SINGER^® and HUSQVARNA VIKING^® sewing machine brands. “PFAFF^® has created a unique world where creativity meets technology, bringing products to the marketplace that give sewers the opportunity to express their passion and experience a new dimension of perfection.”

The PFAFF^® brand launched the following five new machines at its 27^th Annual International Dealer Convention, held in Orlando, FL on April 8-11, 2013.

v performance™ 5.0 sewing machine: This machine is perfect for quilters and fashion enthusiasts alike, featuring:

o PFAFF^® creative™ Color Touch Screen: The clear, high resolution display shows stitches in actual size. The intuitive layout is easy to understand.

o PFAFF^® Original IDT™ Integrated Dual Feed Technology System: Built right into the machine, the system delivers even fabric feed from both the top and bottom of the machine, ensuring optimal feeding for all kinds of fabric.

o Side motion sewing: Sew stitches with a width up to 50 mm.

o PFAFF^® Stitch Creator™ feature: Offers sewers artistic control with all the tools they need to create entirely new 9mm stitches or edit any of the built-in stitches.

v creative™ 3.0 sewing and embroidery machine: Inspires imaginations with expansive capabilities for maximum precisions, such as:

o PFAFF^® creative Color Touch Screen: The clear, high resolution display shows stitches in actual size and embroidery designs in true color. The intuitive layout is easy to understand.

o On-screen Customizing of Embroidery Designs: Easily combine multiple designs directly on screen.

o PFAFF^® Stitch Creator feature: Offers sewers artistic control with all the tools they need to create entirely new 9mm stitches or edit any of the built-in stitches.

o Built-in Designs and Embroidery Fonts + Memory: Easily save combinations.

o PFAFF Original IDT Integrated Dual Feed Technology System: Provides absolutely even fabric feed from both the top and the bottom.

v expression™ line: Featuring the exclusive PFAFF^® Original IDT Integrated Dual Feed Technology System and LED lights, these sewing machines are extraordinary for quilters. Other key features:

o quilt expression™ 4.2: Automatic presser foot lift and an automatic thread cutter to delight even the most demanding quilters.

o expression™ 3.2: Large sewing space, 9mm stitch width, decorative tapering and sensormatic buttonholes to help sewers realize their potential.

v passport™ 2.0 sewing machine: Compact, lightweight (7kg/15lbs), but still loaded with best in-class features, the passport2.0 machine is just the right size to bring to class or to any sewing journey. With these features, results are gorgeous sewing projects with amazingly precise details:

• PFAFF^® Original IDT Integrated Dual Feed Technology System: Provides absolutely even fabric feed from both the top and the bottom.
• PFAFF^® Original Presser Foot System: Many optional accessories are available to expand the sewing experience.
• 70 Stitches: A wide variety of beautiful 7mm stitches, including utility stitches, buttonholes, decorative stitches, quilt stitches, needle art stitches and satin stitches.
• Beautiful Appliqué Pin Stitch: Adjustable; easy to achieve your desired result.

All five PFAFF^® machines will be sold exclusively at authorized PFAFF^® dealers. The Manufacturers Suggested Retail Price for the machines are as follows: the creative™ 3.0 sewing and embroidery machine: $3999, the performance™ 5.0 sewing machine: $2999, the quilt expression™ 4.2 sewing machine: $2599, the expression™ 3.2 sewing machine: $1699 and the passport™ 2.0 sewing machine: $699. To find a PFAFF^® dealer near you, please visit www.pfaffusa.com.