Amanda Seyfried in Short Sleeve Striped Sweater

Amanda Seyfried was photographed wearing Cynthia Rowley earlier this week in Toronto! The While We're Young actress looked bright and colorful in her Short Sleeve Striped Sweater as she made her through the airport ($159, www.cynthiarowley.com).

See more from fashion designer Cynthia Rowley on the Apparel Search fashion blog.

Intimate Apparel & Swim Fit Mannequins

Intimate/Swim AlvaForm fit mannequins that reflect  the fit of lingerie and swimwear on real women will be exhibited by global size and apparel fit expert Alvanon, Inc. at ISAM/MAGIC, August 17 – 20, 2014, Las Vegas Convention Center. The AlvaForms will be dressed in trending fashions from leading brands, including Diva, Everyday Sunday, B.Swim, Blumoss, Anne Cole, Unique Vintage , Magicsuit, Prana and Banana Moon.

At the show, Alvanon will exhibit its Intimate/Swim AlvaForms at ISAM’s location in the Central Hall with all of Women's Wear,  near the runway and in selected vignettes in the larger cross aisle. 2014 marks the second straight year in which Alvanon will showcase its AlvaForms with branded swimwear at ISAM’s show location. "We are excited to have the AlvaForms in our area again this year,"  notes ISAM Director Barbara Brady.  

The Alvanon Intimate/Swim AlvaForms

Alvanon’s AlvaForms provide designers, manufacturers and retailers  with the means to create and market intimate apparel and swimwear that fit women more consistently and comfortably.

The AlvaForms are 15% softer than standard soft mannequins and feature a memory foam that mimics a human body’s softness. At the show, Alvanon size and fit experts will explain to booth visitors how this enables businesses to design, produce and sell intimate apparel and swimwear that better fits their target demographics, including by age, height and body type.

“Ultimately, AlvaForm intimate apparel and swimwear fit mannequins help designers, manufacturers and retailers to achieve greater customer satisfaction,” says Alvanon President Ed Gribbin. ”The AlvaForms are softer than previous generations of soft fit mannequins and better accommodate underwire and bust fit.  This empowers designers to assess fit with a greater degree of accuracy.” 

The AlvaForms also facilitate working against the exact same fit dimensions all along the supply chain, which reduces the number of iterations needed to arrive at a desired fit.

This cuts costs associated with hiring human models and speeds the design to selling floor supply chain process.

The AlvaForms are available in the full torso style with a widened crotch for ease of creating tops and bottoms, with the option of having them freely stand on a table top or hang from the included full form stand. The form series is offered in traditional sizing that ranges from 34 to 36, B and C Cup. It is priced at $1,675 plus shipping duties and taxes.

About Alvanon Inc.

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry.  From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers.  Alvanon’s fit offer combines the world’s largest database of 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.  

Thank you for reading our fashion blog. If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

Perfect Poolside Swimwear

Without a doubt, swimwear is the staple of summer. From stylish one pieces, takinis and bikinis to men’s trunks and board shorts, there’s plenty of styles, patterns and colors to choose from. Go tropical at Tommy Bahama or Tommy Bahama for Women, looking for a swimsuit with a retro feel? Beach Bash on the third floor of the Forum Shops at Caesars has plenty of looks that fit the bill. Vilebrequin has trunks that macth any style or personality. Even better, they have matching trunks in boys and men’s sizes.

Travel tip: Pick up a bikini bag from Henri Bendel – a stylish way to stash a wet suit.

Cara Delevingne for Topshop Campaign

Ad campaign for Topshop and Chanel.

Featuring Cara Delevingne.  Although you can't see them in this fashion photograph Delevingne's distinctive dark, bushy eyebrows are her model trademark.

Cara Jocelyn Delevingne is an English fashion model, socialite, actress and singer.  She is daughter of Pandora (née Stevens) and property developer Charles Hamar Delevingne.  Here are a few facts about Cara that you may not have known.  Delevingne's maternal grandfather is the former publishing executive and English Heritage chairman Sir Jocelyn Stevens, nephew of magazine publisher Sir Edward George Warris Hulton and grandson of newspaper proprietor Sir Edward Hulton, 1st Baronet. Her maternal grandmother Janie Sheffield was lady-in-waiting to Princess Margaret.  Her paternal great-grandfather was the Canadian-born British politician Hamar Greenwood, 1st Viscount Greenwood.

In 2011, Delevingne was featured in Burberry's spring/summer 2011 campaign.Delevingne later became the face of Burberry's spring/summer 2012 campaign shot by Mario Testino alongside actor Eddie Redmayne.

Delevingne has featured in advertising campaigns for other brands including H&M Authentic Collection (2011), Dominic Jones Jewellery (2012), Blumarine, Zara, and Chanel.  In addition, she was the cover girl of W's September 2013 issue.  She also walked down the catwalk as a model in the 2012 and 2013 Victoria's Secret fashion show.

Here is one more photo so you for you to enjoy from the Chanel and Topshop ad campaign.

Here is a behind-the-scenes video.

Topshop started back in 1964. Since those humble beginnings in the basement of a department store they have grown up and now have over 300 stores in the UK alone.  They ship to more than 100 countries and our eclectic British style is known all over the world.

Their Oxford Circus flagship is a mecca for cool girls, whether they’re holidaying in London or living in the capital, and they have spread the love across the pond with flagships in Chicago and New York.

Kooba and LANY Handbags for Less

Love the look of a high-end handbag but hate the thought of paying designer prices? With bags from Kooba and LANY, you can have the styles you covet at just a fraction of the cost. Crossbody bags, backpacks and more made from quality materials will help accessorize your wardrobe year round, giving you the most bang for your buck!

See more of the handbag value looks from the .pdf file at the Fashion Blogger site.

American Rag and Cody Simpson

Pop singing sensation Cody Simpson was announced today as the latest artist to join the American Rag "ALL ACCESS" campaign kicking off July 28 and continuing through November. American Rag, available only at Macy's, launched the program in February, bringing its customers access to exclusive music, videos, sweepstakes and in-store appearances from some of today's hottest rising stars. Simpson's collaboration with ALL ACCESS for American Rag will include everything from social activations to marketing and advertising collateral that will feature Simpson modeling American Rag's latest looks for the fall season. 

In-Store Appearance

On Nov. 8, 2014 customers at Macy's Roosevelt Field will have the opportunity to see a live performance from Simpson, plus take part in a meet-and-greet* with any $40 American Rag Juniors or Young Men's purchase (*while time permits). 

The American Rag ALL ACCESS campaign launched in February 2014 with pop-rock group We The Kings, followed by actress and singer Lucy Hale in April 2014. Throughout both programs, participating artists created and curated exclusive content for American Rag's digital properties, including raggedmag.com and its social media channels.
American Rag is available exclusively at Macy's. For more information on "ALL ACCESS," customers can visit raggedmag.com. 

Thank you for reading our fashion blog. If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

Back to Basics: The Girls Apparel

Soccer stars, athletes, yogis and new runners unite! The Girls Apparel has something for everyone, try out these bottoms to make a splash at you next workout! Kick butt in crops, shorts, leggings and more!