At this point, you’d be
hard-pressed to have missed the news about PHAMExpo, the innovative new beauty
expo coming to Pasadena in two weeks!
Thousands of savvy beauty professionals, students, and up-to-date style
enthusiasts will descend on the Pasadena Convention Center on June
29-30, 2013 to discuss, display, discover, and learn from internationally
famed beauty experts at PHAMExpo.
Making
its debut this year, PHAMExpo is a two-day hair and makeup show that is poised
to take the world of beauty by storm. Cheryl Morrill, PHAMExpo Founder and
Show Producer, is the beauty and brain behind this new exposition concept;
choosing to broaden the beauty spectrum by adding hair and elements of fashion
to the traditional makeup show. PHAMExpo is the ultimate event and below are ten
reasons to make the scene.
Meet
the makeup experts: The
most sought after makeup artists will be there, doing demos and conducting
seminars on every aspect of makeup application and artistry. Experts will
include, celebrity artists Eve Pearl, Scott Barnes, and
Troy Jensen; Matin Maulawizada, Artistry Director at Laura
Mercier; Caitlin Callahan, Senior Artist at M.A.C. Pro; Kim
Greene, Co-Founder of Greene Street Beauty LLC; Melissa Street,
Owner and Founder of Epic Makeup & Co-Founder of Greene Street Beauty LLC;
and Doe Deere, Founder of Lime Crime Cosmetics. Keynote speaker is Emmy
Award-Winning Valente Frazier, whose work has appeared in Vogue,
Seventeen, Elle, Harper’s Bazaar, O and Essence.
See it
first: Discover
cutting edge makeup companies, such as TEMPTU Pro, Embryolisse
USA; Eye Kandy; Sugarpill; Violent Lips; Yaby;
Saucebox; Pursebuzz; Violet Vozz; Enzo Milano; and
Brett Freeman Beauty. In addition, industry pioneers and popular
favorites will also be in attendance, including Stila Cosmetics; MAC
Pro; and INGLOT will unveil new products and tools.
Get the
inside scoop on trends: Makeup,
hair, nails, and lash experts will present their take on the trendiest looks and
latest celebrity styles.
Meet
the hair experts: Celebrity
hair stylist Frank Galasso and the team of experts from Paul Mitchell
the School will be conducting seminars for all eyes to see.
Social
Lounge:
PHAMExpo will be introducing a new concept this year in the form of an exclusive
social lounge meet-up area. This private space will give beauty bloggers and
vloggers an area to unwind, liveblog/tweet/vlog, and connect with followers and
fans!
Buy it
cheap: Throughout
the weekend, cutting edge and mainstream makeup companies alike will offer
show specials, close outs, and deep discounts on beauty
must-haves at the lowest prices possible.
Learn:
Demos
and workshops will teach everything from applying ‘made from mink’ eyelashes and
creating the look of flawless skin, to the latest techniques and styles in gel
nails. No matter what beauty techniques the attendee in question is after, they
can be learned at PHAMExpo.
Camera
work: There
will be photo seminars for makeup artists that will be intriguing and beneficial
to all. These seminars presented by Sue Bryce – Australian Photographer
of the Year – presenting “Build Your Own Portfolio”. Sue will teach
attendees how to build and photograph their own portfolios with natural light
and point and shoot cameras.
One
price fits all: All
education and workshops are included with your ticket ($45 one-day; $75
two-day). Professional & Students discounts tickets
available.
Eye
candy galore: Prepare
to have your mind blown by the most outrageous and creative artistic makeup and
full body makeup in existence.
PHAMExpo
will be held Saturday, June 29 from 8:30 am-5 pm and Sunday, June 30
from 10 am-5 pm at the Pasadena Convention Center located at 300 Green
Street, Pasadena, CA. Tickets are priced from $45-70. More details on
speakers, educators, vendors, and special events available at www.phamexpo.com, on
Facebook, on
Twitter, and
Instagram @PHAMExpo.