The Ledge 2013 New Exhibitors

New Exhibitors at The Ledge 2013

POSCA

Coming in 27 vibrant colours and 7 tip sizes, POSCA is a unique water-based paint marker that can be easily used to customise almost any surface - including surfboards, skate boards, t-shirts and trainers!

Used by professionals, adults and children for a variety of different applications, POSCA is fast developing a loyal fan-base throughout the UK, including a huge following within the surf, skate and the urban street art scene.

For a limited time they are offering retailers a free custom designed in-store mural when they become a POSCA stockist – come along to see thier stand 536 to find out more about this awesome offer and see first-hand how to custom and create with POSCA ...

NIKE

EVIL

Evil is a London based clothing label founded by three friends who share a passion for all things authentic, ethical and fun. Founded in 2012 they believe in developing fair, sustainable relationships and encouraging the highest ethical standards.

EVIL is a collaborative project that draws inspiration from the modern multicultural metropolis of its London base and presents a diverse collection of simple, classic statements for those who crave a more carefully crafted style.

The EVIL attitude is curious and confident. It challenges ideas and explores new identities. It engages with its environment and seeks to subvert the status quo. EVIL understands that style is a free expression and that being cool is really about being you. Live life the way you want to live.

Evil will be exhibiting in the Streetwear Village section

RIP CURL

Rip Curl is one of the world's leading lifestyle brands for surfing, snowboarding and more.

The ultimate surfing company, Rip Curl is a worldwide manufactuer of high tech surf tech surf gear. Rip Curl features a wide selection wetsuits, boardshorts, watches, apparel, and travel gear dedicated to all those who Live The Search...

What started in 1969 as a vision, or Search, of two surfers has evolved into a way of life for surfers and board sport enthusiasts worldwide. Rip Curl remains a private company committed to the mission of being regarded as The Ultimate Surfing Company. Now designing, producing, and distributing a variety of highly innovative clothing, wetsuits, boardshorts, watches, mountainwear, footwear, eyewear, accessories, and other equipment for the range of board sports through more than 60 countries around the globe, Rip Curl prides itself on its world class roster of athletes and the simple objective to Live The Search.

WHITE TRASH

White Trash London was started by two designers who wanted to bring something different to the British Streetwear scene. Aspiring to stand up for the youth generation that has some how become lost in today's society. They bring strong designs inspired by past generations fight for identity. Living in a present with no future, its time to make it your own and do it yourself.

Its time to fly.

'It's time to fly' collection with each garment expressing concepts of escapism, inspired by strong identity struggles reminiscent of past generations. Look out for the strong use of placement print both photographic and illustrative combined with a distinctive brand concept. Customisation patches to encourage creativity and a 'make-do-and-mend' ethic. Key styles include streetwear classics such as racerbacks, raglans, tshirts, hoodies and customised accessories. Watch out 2013!

White Trash will be exhibiting in the Streetwear Village section

PROTEST

Founded by a small group of snowboarders in Holland, Protest is a brand for anyone with the desire to set foot on a board.

A fresh perspective for all boarders. The beginners who aren’t quite sure if they’ve got what it takes. The masters who may have forgotten the pure joy of the ride. The cynics who have had millions of ads pushed down their throats. The workaholics with too many responsibilities and too little time. Protest remind riders of the reason they set foot on a board in the first place – to have fun! And inspire non-boarders with their belief that everyone can have a great time on the slopes or on the waves. Protest clothes are built to support core riders but are also aimed at people who simply want to have fun on a board and look good doing it. The goal - to make their clothes accessible to as many boarders as possible.

DEUS

Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…

Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe. The way forward is one down, four up.

Deus will be exhibiting in the Streetwear Village section

360 CLOTHING

360 clothing is a skate/urban brand born in South London in 1997. Working alongside skaters, musicians and anyone who expresses a passion for the brand, 360 try to keep their designs extremely original and unique whilst aiming to establish a truly creative brand that inspired others.

360 will be exhibiting in the Streetwear Village section

BRAKEBURN

Brakeburn was conceived in 2011 by a team of likeminded individuals whose passions for street culture, cycling, and board sports inspired them to create and share a vision that embodies all of their interests. Behind the brand is a management team with a rich history in building footwear and apparel brands both in retail and distribution. Over the past 7 years the team has been building the Iron Fist brand, which now has a distribution network covering all European countries with retailers in every major city.

Looking forward, AW13 welcomes the arrival of technical outerwear with a casual influence and uplifting colours for winter. An extensive range of graphic tees and tops for an active lifestyle with a streetwear influence will remain at the heart of Brakeburn. Our footwear offering will pay particular attention to the athletic and EVA ranges, which have proven so strong for SS13. However shearling linings, felt fabric uppers, and a vibrant new colour pallet sees this collection reborn for its first winter.

OTHER

A brand that epitomises urban streetwear, Other successfully mixes trends and unique designs. Covering all your basic streetwear necessities including tees, sweatshirts, hoodies, hats, shorts and jackets.

We are the rule breakers & thought provokers, Outcasts & Innovators
We are the original & the unorthodox
We are the box on the form for the answer that wasn't anticipated
We are those that refuse to stand inline & that don't fit the mold.
We defy stereotypes & push boundaries
We are the unexpected
We are the Others

Be original be OTHER

OTHER will be exhibiting in the Streetwear Village section

Z-FLEX

One of a handful of skate companies finding its way during the infancy of skateboarding, Z-Flex has endured to become the longest running skateboard company in existence.

Founded in 1976 as a home for the original Z-Boys, through unique innovations (the fiberglass board and the first patented truck) and famous team of riders, Z-Flex evolved as the pioneer in the industry.
Now generations strong, Z-Flex continues its path of determination and dedication to skateboarding....

IRON FIST ATHLETICS

Devised by two friends in San Diego in 2001, the idea was to create a clothing and footwear brand for men and women that they could not find anywhere else, taking inspiration from an array of talented artists.

The collection includes apparel, footwear and accessories, satisfying all tastes, from sophisticated classic, right through to more daring stand out from the crowd style.

Iron Fist is a truly unique brand, refusing to be pigeon holed in to a particular genre. The brand has grown from strength to strength, purely because of its diversity and constantly innovative approach to each season.

Outbursts of distinctive designs can be found throughout the range with phenomenal artwork, and unique designs; it is described as bold, impulsive, raw and unapologetic.

Chosen as a favourite brand by many celebrities, Iron Fist is fashion stylists dream, it can be mixed and matched to suit the true style icons as well as the toned down for the less bold!

SK8 BRITAIN

Skate Britain has been rolling since the closing ceremony of the Olympics after being inspired by the show and in particular the helicopter view above the stadium.In production at the moment are 4 designs with many more to follow.

HURLEY

NO GOOD LIFE

No Good is as much about being inquisitive, mischievous & willing to embrace the untried, as it is about appreciating the fashionable & the sophisticated.

In remembering its roots & recognizing the future, No Good brings the resilience of a street urchin, the tongue-in-cheek attitude of 90s hip-hop, and the class of a high-street clothing line to the boil. It represents living on the border, and being able to adapt to contrasting settings through constant reinvention, and a vast open mind.

NO GOOD LIFE will be exhibiting in the Streetwear Village section