"I have
always been fascinated by Vera's designs and prints. The pops of bright color,
bold patterns, and whimsical prints have completely drawn me in," says designer
Bindya Lulla. "I am so excited to revive the timeless Vera archives and release
them during a time when scarves have become a must-have accessory."
"We are
thrilled to be partnering with Bindya in both the Vera® and The
Signature Collection by Vera® lines," says Susan Seid, President of The Vera
Company. "The quality, design sensibility and commitment to the growth of the
brand make Bindya the perfect match with Vera's bright, happy, and inspirational
art."
About
Bindya New York: Bindya New York launched in 2000 and quickly became recognized for luxurious cashmeres in
standout patterns and colors. Lulla Collection was added in 2010 for the
younger, more price-conscious shopper, and 2012 marks the launch of the newest
line, On a Whim, which focuses on more graphic prints and whimsical
designs.
About the
Vera Company: Vera was a
pioneer in design who successfully cross-licensed her designs into linens,
scarves and sportswear. Her company began at her kitchen table in 1947 and grew
into a multi-million dollar international business. All Vera products started as
original pieces of art from her own hand and sported the distinctive Vera
signature (often with a ladybug) trademark. After years of being dormant, the
beloved Vera brand is back and is experiencing resurgence among old and new fans
alike - for once you know Vera, you adore her. Worn for decades by style icons
including Marilyn Monroe, Vera scarves are sought after and enjoyed by
collectors around the world.
Learn more about New York fashion at the NYFashion.org website.
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